Megan Tom

Translating insights into action

Megan Tom.

Megan Tom

I'm a mixed methods UX researcher with experience working with product teams as well as agencies.

Explore my work

Research in practice

Selected work

01 — 03
Scan & Pay customer awareness storyboard
017-Eleven · UX Researcher

Scan & Pay

How might we increase the usage of Scan & Pay among our target users while providing convenience and delight?

Customer insights · Storyboarding

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Research findings from the 7NOW diary study
027-Eleven · Lead UX Researcher

7NOW Delivery

How might we improve the process of placing an order and increase retention of existing users?

Diary study · Mixed methods

View case study

A little about me

Curiosity, meet
collaboration.

I build relationships and trust with product teams and clients by teaching them why we do user research and involving them in the process as partners.

The methods I use most frequently are:

  • Contextual inquiry
  • Intercepts
  • Interviews
  • Usability tests
  • Surveys
  • Diary studies

I'm always interested in learning new ways to capture insights.

Across the lifecycle

I have conducted research in multiple phases of the development cycle from generative research and concept testing to prototype testing and product optimization.

Insight to impact

My insights have been used to inform feature fixes to strategy and roadmap prioritization. I also educate product teams and the larger organization on the importance of research and how to get involved in the process.

End to end

I have lead the design research lifecycle including planning, recruiting, moderation, analysis, reporting, and presenting results.